Our story

A decade ago, businesses clung to the idea of catering to the population using a broad approach with no regard to the concept of segmenting based on various groups of people. A group of forward-thinking individuals realized the critical lack of research on various cultures and ethnicities living in the US — a major problem in an increasingly multicultural population.

The founders of Ethnotics understood that in-depth market research would play a critical role in providing businesses with the data necessary to help them target certain consumer groups forgotten in a broader approach. Our multicultural team comprises people from various ethnicities and cultural backgrounds. We know how to address the complex challenges of understanding the nuanced dynamics in a multicultural society. Businesses that thrive today understand the importance of conducting in-depth market research to fully comprehend how to effectively cater to all their customers in an all-inclusive approach, positioning us perfectly to help the market leaders achieve continued success.

We work with various ethnic groups, including Hispanic, Indian, Asian, European, African, and Middle Eastern people, and fully understand how to help your business succeed in today’s dynamic and ever-changing multicultural environment.