35-40 82nd street Suite 5G Jackson Heights, NY 11101
Socially conscious marketing isn’t a fad; it’s here to stay. In fact, the 2017 Millennial Impact Report found that millennials are more likely to support and
Conducting multicultural market research isn’t as simple as it seems. It often involves working with marginalized, oppressed, or vulnerable communities, making ethnic participant safety a major concern.
A focus group is a qualitative research method used to answer specific questions. It involves a discussion among the participants in a moderated setting, where the
Cross-cultural research is an exciting development in the context of marketing and branding, as it allows businesses to tap into a specific niche and expand their
As globalization continues to redefine marketing strategies, it’s imperative for brands to adopt a multicultural approach to target different audiences. Using a standard marketing approach
Ethnotics has been a leading name in the field of diversity and inclusion in research studies for over a decade. We are proud to be able
A successful marketing campaign relies on the knowledge of market research. This process is carried out to create a superior product launch and deliver effective
A multicultural market research agency with a decade of experience, delivering high-quality, tangible, and actionable data on various groups and subgroups to help businesses succeed.
35-40 82nd street Suite 5G Jackson Heights, NY 11101