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If you’re planning a multicultural marketing campaign, you need all the data you can get. After all, collecting data for market research is the first step

There are presently over 5.4 million South Asian people in the United States. If your audience comprises South Asian consumers, you are responsible for crafting hyper-specific marketing

A focus group is a qualitative research method used to answer specific questions. It involves a discussion among the participants in a moderated setting, where the

As globalization continues to redefine marketing strategies, it’s imperative for brands to adopt a multicultural approach to target different audiences. Using a standard marketing approach

A successful marketing campaign relies on the knowledge of market research. This process is carried out to create a superior product launch and deliver effective