The fashion industry gets a lot of backlash for its lack of ethnic diversity, but there are some brands that have risen to the occasion and shown us how to promote ethnic diversity in fashion.
Here’s a look at a few marketing efforts we can learn from.
Aerie
As a sub-brand of American Eagle Outfitters, Aerie has received applause and positive reviews for its #AerieREAL campaign, which focused on the authentic representation of models from all sorts of backgrounds. The lingerie and lifestyle retail brand actively promotes inclusivity in its marketing campaigns, frequently featuring models with different ethnic and racial backgrounds. In 2020, Aerie took its ethnic diversity initiatives one step forward by featuring Manuela Baron as its first Latina Real Role Model in its annual campaign.
“Role Models” are brand ambassadors who represent existing social causes and issues. Over the years, Aerie has included women from various backgrounds in its campaigns, including individuals with disabilities, chronic illnesses, different body types, and, of course, different racial and ethnic backgrounds.
ThirdLove
ThirdLove is a lingerie company brand created to help women find bras that fit real bodies. The founders had a simple goal: creating cup sizes for all body types using measurements beyond the industry size templates. The brand has been an advocate of body positivity ever since its inauguration, offering products that cater to different body types and sizes.
ThirdLove also promotes ethnic diversity in its campaigns by featuring models from diverse backgrounds. The “nude” shades offered by the brand emphasize its commitment to catering to all skin tones and body types, making it one of the few fashion brands that proudly celebrates diversity.
Nike
Nike may be a sportswear brand, but that hasn’t stopped it from making a mark in the fashion industry with its ethnically diverse marketing efforts. The brand recently launched a campaign called “Until We All Win,” releasing a series of ads highlighting racial and ethnic diversity. The ads amplified the voices of indigenous people and other ethnic minorities, highlighting their stories and centering the campaign on diversity. Nike’s goal was to inspire people to take action by uniting them, and the ads received a positive response because they represented minority groups.
Additionally, Nike has also emphasized inclusivity in its campaigns by focusing on gender equality and amplifying LGBTQ+ voices.
Work with Our Multicultural Marketing Research Experts
Want to execute an ethnically diverse fashion campaign for your brand? The team Ethnotics can help. Our ethnic marketing agency in New York helps businesses with their ethnic market research to help them develop powerful campaigns.
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