There are presently over 5.4 million South Asian people in the United States. If your audience comprises South Asian consumers, you are responsible for crafting hyper-specific marketing and advertising campaigns that resonate with them.
In this blog, we’ll offer a closer look at the importance of South Asian market research. How can it help you reel in a wider audience? Moreover, what’s the right way to get started? Keep reading.
1. Develop a Consumer-Centric Approach
Market research helps companies develop a consumer-centric approach. In 2023, you can’t afford to prioritize search engines or sales. If you launch a marketing campaign with the sole purpose of ranking high on SERPs or generating more sales, your efforts will fail to achieve the intended outcome.
Today, the top companies have developed a consumer-centric approach for each ethnic subset of their audience. South Asian market research will help you check this box off the list. Once you understand your audience, you’ll be able to create products, launch marketing campaigns, generate content, and build social media strategies with your audience’s preferences and pain points in mind.
The outcome? Happier customers.
2. Wow Your Audience
While businesses are becoming increasingly inclusive, we still have a long way to go. Your South Asian audience will not expect much from you because of the general lack of South Asian representation in the media. If you perform market research and launch campaigns that target them, they’ll be taken aback in the best way possible.
Market research helps businesses wow their audience and reassure them that their community matters. When you focus on your audience, you’ll make them feel special and earn their loyalty. This practice goes a long way in building long-term clients.
3. Achieve Consistent Growth
At some point, businesses reach a level of stagnancy that cannot be easily undone. You may have tried everything and covered as much ground as possible. As you ask yourself the big “What’s next?” question, you’ll be stumped.
South Asian market research reveals fresh insights about audience interests, likes, dislikes, and expectations. When market research is performed on an annual basis, the insights are new, relevant, and hyper-specific. This will help you find new opportunities to engage your audience and grow your business. You’ll also come across segments that you never reached before.
As your campaign gets more specific based on age, gender, geographical location, income level, etc., your efforts will start materializing.
Recommended Read: Diversity Marketing: How Cultural Diversity Affects Market Research
If you’re looking for a South Asian marketing research Agency in NY, Ethnotics should be your first stop. We perform qualitative and quantitative market research to understand ethnic audiences and help our clients fine-tune their marketing and advertising strategies.
Talk to our experts to get started. For more insight, explore our story. If you have further questions about South Asian market research, feel free to comment below and start a discussion. Our experts will get back to you shortly.
