According to research, the US is home to over 2.7 million Indian immigrants. If your brand, company, or organization has an Indian American audience, make sure you take the time to understand their unique preferences and consumption patterns.
In this blog, we’ll offer a closer look at Indian American content preferences. Once you have a better grasp of what your audience wants to see from you, you’ll be able to create it accordingly. Keep reading.
1. Video Content
Video content is extremely popular among Indian American consumers. If you want to boost audience engagement, add video content to your website, written content (blogs, articles, guest posts, etc.), and social media pages.
Videos are easy to follow, which makes them much more appealing than text-based content. If you’re creating a product page, add an explainer video to it. If you’re working on your “About Us” page, add a behind-the-scenes video. If you’re working on social media posts, add relevant videos to them.
This will help you reel in a wider Indian American audience.
2. Short-Form Content
Indian American consumers gravitate towards short-form content. This doesn’t mean that you exclusively stick to short-form blogs and articles. If you’re covering a topic that requires comprehensive industry expertise, you can hit the 1000-word mark (or more). However, try to condense your content as much as possible.
Perform Indian American market research for a better understanding of the types of short-form content Indian American consumers enjoy. The insights will help you fine-tune your efforts and create content that strikes a chord with your audience.
3. Cultural Content
Indian American consumers are proud of their identity. As a business or organization, you shoulder the responsibility of infusing Indian culture, traditions, celebrations, holidays, and pop culture references into your content. This is a great way to remind your audience of home and generate a feeling of warmth and nostalgia.
Avoid going overboard. When you add a dash of Indian culture to your content and retain the American charm, you’ll manage to appeal to your broader Indian American consumer base. As we mentioned earlier, perform ethnic research before you begin. Once you have a foundational understanding of what your audience expects to see from you, you’ll be able to fulfill their requirements.
Recommended Read: We Live in an Ethnically Diverse World. Where Are You on Your Multicultural Journey?
Struggling to generate content that resonates with Indian American consumers? Start by researching your audience to understand their preferences and consumption patterns to a tee.
As a reputable multicultural market research agency, we perform quantitative and qualitative ethnic research to help brands understand their consumers better. If you’re targeting Indian American consumers, our team will help you understand the type of content they’re looking for.
Contact our multicultural market research experts today. We provide ethnic data for a diverse set of consumers ranging from Indian to Pakistani to Hispanic to Arab to Chinese, and so on. Explore our story to understand why we’re so passionate about what we do!
